Moderator Haley at Redefining Body Image re Dove’s beauty sketches video:
I love this spot. I really do. Sometimes, I enjoy the way Dove frames these issues, and I can appreciate it.
But in the back of my mind, I am always thinking about the hypocrisy of embracing the notion of “real women” while leaving out a massive part of the population – as if they are any less real.
Dove says they are committed to building positive self esteem and inspiring ALL WOMEN and girls – but from what I can tell, that only applies so long as you’re not over a size 18. Deathfatties be damned.
A good point, but I have to say my reaction to the video (perhaps because I’ve been in a “hey kids get off my lawn” mindset recently) was more like moderator Liz’s:
Also, the same company owns Axe, which uses some of the grossest, most objectifying images of women around at the moment. Basically, I like the idea of the “Real Beauty” campaign, but am deeply deeply skeptical of Dove’s motives, and critical of their execution, which as Haley said, is still exclusive of a lot of people even though they claim to be body positive and to represent all women.
Like the RBI folks, I agree that the idea of expanding our cultural notion of beauty is worthwhile. But my BS detector went off when all these relative strangers were able to so accurately depict these women in a way that was more flattering than they could themselves.