Journalist Kristin Wartman has an idea what to do with processed food taxes — pay people to cook at home:
Those who argue that our salvation lies in meals cooked at home seem unable to answer two key questions: where can people find the money to buy fresh foods, and how can they find the time to cook them? The failure to answer these questions plays into the hands of the food industry, which exploits the healthy-food movement’s lack of connection to average Americans. It makes it easier for the industry to sell its products as real American food, with real American sensibilities — namely, affordability and convenience. …
To get Americans cooking, we need to make it possible. Stay-at-home parents should qualify for a new government program while they are raising young children — one that provides money for good food, as well as education on cooking, meal planning and shopping — so that one parent in a two-parent household, or a single parent, can afford to be home with the children and provide wholesome, healthy meals. These payments could be financed by taxing harmful foods, like sugary beverages, highly caloric, processed snack foods and nutritionally poor options at fast food and other restaurants. Directly linking a tax on harmful food products to a program that benefits health would provide a clear rebuttal to critics of these taxes. Business owners who argue that such taxes will hurt their bottom lines would, in fact, benefit from new demand for healthy food options and from customers with money to spend on such foods.