Armi Legge has a must-read post up today called The Seth Godin Guide to Dieting. Godin is a well-known Internet marketer, and Armi has translated Godin’s approach to work to the diet space:
Denying yourself all of your favorite foods, forcing yourself to do hours of exercise that you don’t enjoy and can’t maintain, and making obtrusive changes to your lifestyle isn’t going to work for you in the long-run.
To paraphrase Seth Godin:
“Instead of wondering when you can stop dieting, maybe you should set up a diet that you don’t need to stop.”
You need to create a diet you don’t need to escape from — one that you enjoy.
In short, “the best diet is the one you don’t know you’re on.”