I’ve recently been seeing the Keebler ad embedded below. It starts off showing an older commercial for one of their traditional cookies, but finishes with a description of their new Simply Made cookies … cookies which are “made with the same ingredients you’d find in your kitchen.”
After viewing this a couple of times (with my BS detector going off each time), I checked out the nutrition info for their Simply Made Chocolate Chip cookies. I fully expected to find that while some of the ingredients might be in my kitchen, there’d be loads of other non-food ingredients in there too.
But if I was going to blast them for that (and I would have), I think I have to give them props, as the bulk of the ingredients are found in most folks’ kitchens: flour, chocolate, sugar, butter, canola oil. I’m not a fan of the last one, but other than that, it’s a pretty decent list (click image at right for full-size).
Something that makes me go ‘hmmm’ wrt the whole debate about food and the food industry.
Weight Maven is written by Beth Mazur. Beth believes that obesity is more symptom than cause and that the real problem is our Western diet -- especially sugar, refined grains, and industrial oils. Beth writes about nutrition, ancestral health, & food policy. And cats! 
What sort of blogger are you? Integrity! Consistent standards! Avoiding cherry picking! :-)
LOL! Thanks for the great comment ;).