Exuberant Animal’s Frank Forencich on health and fitness hyperbole:
Most of the time, we can safely dismiss these claims as over-blown rhetoric, the familiar chest-thumping of primates looking to one-up the rest of the tribe or attract a better mate. Alternately, we might conclude that these hyperbolic boasts are merely practical strategies for survival in an increasingly crowded and over-heated marketplace; bigger claims attract greater attention and in turn, bigger sales.
But these exaggerated health and fitness claims are not neutral, nor are they harmless. In fact, they are outright violations of the very nature of health. Even worse, they send a dangerous message to people who desperately need a sense of balance and proportion in their lives. In short, health and fitness hyperbole is not healthy.
Forencich talks at length about the inverse U or Goldilocks effect: a little isn’t enough, but a lot is too much. Even for so-called “safe” things like water.
It’s a great read, especially if you’re feeling at all guilty about how much you’re doing … or not doing.