- Bad approach #1: Present information and hope it leads to attitude change and then behavior change.
- Bad approach #2: Give people a big goal and then focus on amping motivation or willpower.
- Bad approach #3: Move people through psychological stages until they are ready to change.
- Bad approach #4: Assume all behaviors are the result of choices.
- Bad approach #5: Make persuasion techniques, such as scarcity or reciprocity, the starting point for your solution.
Yeesh … how many of those sound like the way we approach weight loss?!
Instead, BJ prefers a more direct method of 1) getting specific, 2) making it easy, and 3) triggering the desired behavior. He’s created a program called Tiny Habits to “tap the power of environment and baby steps.” And he’s used Tiny Habits to lose a smallish amount of weight himself (see Feb 26 entry in his sandbox).
It’s interesting to see that there are parallels between BJ’s Tiny Habits and Josh Kaufman’s How to Learn Anything: break things down to small chunks and remove barriers. Then rinse and repeat!
BJ starts an online-based (via email), free session of Tiny Habits each Monday. If you have a behavior you’d like to start, might be worth a try!