I’m only a half-hour in to the first episode of The Men Who Made Us Thin, a four-part series from the BBC on the diet industry. Pretty amazing stuff. In the first episode, reporter Jacques Peretti learns how the diet industry was formed (it was earlier than you may think) and why it turned out that lack of long-term success didn’t derail the industry [23:20]:
If a diet is going to fail long term, the dieter will come back to the product again and again.
The fact that people kept putting on weight and coming back turned out to be a good, not a bad, thing for the diet industry.
Consumers’ failure was a recipe for business success.
You can watch below.
You can also check out Peretti’s The Men Who Made Us Fat from last year.