I’ve recently been seeing the Keebler ad embedded below. It starts off showing an older commercial for one of their traditional cookies, but finishes with a description of their new Simply Made cookies … cookies which are “made with the same ingredients you’d find in your kitchen.”
After viewing this a couple of times (with my BS detector going off each time), I checked out the nutrition info for their Simply Made Chocolate Chip cookies. I fully expected to find that while some of the ingredients might be in my kitchen, there’d be loads of other non-food ingredients in there too.
But if I was going to blast them for that (and I would have), I think I have to give them props, as the bulk of the ingredients are found in most folks’ kitchens: flour, chocolate, sugar, butter, canola oil. I’m not a fan of the last one, but other than that, it’s a pretty decent list (click image at right for full-size).
Something that makes me go ‘hmmm’ wrt the whole debate about food and the food industry.